Warranty and Service
Cheeky Fly Fishing is proud to be an independent fly fishing manufacturer. For our customers, this means outstanding service all the time.
All Cheeky Fly Reels carry a limited lifetime warranty (the “Warranty”) covering defects in materials or workmanship. Cheeky Fly Fishing will repair or replace any Cheeky Fly Reels with manufacturing defects at no cost for parts or labor.
For repair or replacement under this Warranty, please package your reel securely, insure, and send prepaid to the address below. Cheeky Fly Fishing is not responsible for damage to line or backing and requests removal prior to service. Your package should include a brief description of the issue and contact information (including phone, email, and address). All warranty claims must include a $40 check made payable to Cheeky Fly Fishing for return shipping, handling and insurance. For repairs not covered by this Warranty, Cheeky Fly Fishing will provide an estimate for your approval upon receipt of your reel.
Please send your Cheeky Fly Reel to: Cheeky Fly Fishing, 470 Beacon Street #9, Boston, MA 02115
This Warranty does not cover repair or replacement of any parts damaged by handling, operation, misuse, vandalism, modification, neglect, accident, improper maintenance, normal wear and tear, or any cause other than defects in materials or workmanship. This Warranty is valid for the original registered owner only and is non-transferrable. The original owner must complete Warranty registration within 90 days of purchase. Failure to register within 90 days of purchase will relieve Cheeky Fly Fishing of any obligations under this Warranty.
Damaged parts may be replaced with the most current parts, which may include variations in color and design. Cheeky Fly Fishing has sole discretion to determine whether its products are covered under this Warranty.
Cheeky Fly Fishing shall not be liable for special, indirect, or consequential damages, and this Warranty is in lieu of all other warranties expressed or implied, and the remedies of customers herein provided shall be your sole remedy for any defect in any Cheeky Fly Fishing product, whether in warranty, negligence, contract, or otherwise.
THIS WARRANTY IS EXCLUSIVE AND IN PLACE OF ALL OTHER REMEDIES AND WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE AND SHALL EXCLUDE ANY LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR ANY OTHER LIABILITY.
This Warranty contains the entire agreement between Cheeky Fly Fishing and customer with respect to the subject matter hereof, and no amendment or waiver of any of the terms, provisions, or conditions of this Warranty shall be effective unless in writing and executed by both Cheeky Fly Fishing and customer.
This Warranty is to be governed and interpreted in accordance with the law of the Commonwealth of Massachusetts, without reference to principles of conflict of laws. Any judicial actions relating, directly and/or indirectly, to the enforcement of this Warranty shall only be brought in the Federal and/or Massachusetts State Courts located in Lynchburg, Massachusetts, and to that end both Cheeky Fly Fishing and customer hereby consent to the jurisdiction of the Federal and/or Massachusetts State Courts located in Massachusetts.
Cheeky Fly Fishing and customer warrant that this Warranty has been carefully read and fully understood and voluntarily accepted by Cheeky Fly Fishing and customer.