Terms and Conditions

Terms of Use and Privacy:  

Welcome and thank you for visiting cheekyflyfishing.com (the “Website”).  Cheeky Fly Fishing requests that any visitors to the Website, or any of its subpages (a “User or the “Users”), review the Terms of Use and Privacy Policies of the Website.  By visiting the Website, Users agree to follow and be bound by these Terms of Use and Privacy Policies, which may be changed at any time.  Use of the site following any such changes shall confirm any User’s agreement to follow and be bound by the Terms of Use and Privacy Policies as modified.

Return Policy

Our customers could not be more important to us, and Cheeky Fly Fishing wants to ensure you have options while shopping on the Website.

Fly Reels: Cheeky Fly Fishing accepts fly reel returns initiated within 30 days of purchase.  Returns initiated within 15 days of purchase will be eligible for a full refund at absolutely no penalty.  After 15 days, and before 30 days, Cheeky Fly Fishing will assess a 15% restocking fee on returns, or at the customer’s option, will exchange returns for store credit.  No fly reel returns will be accepted after 30 days of purchase.

Soft Goods: Cheeky Fly Fishing accepts soft good returns initiated within 30 days of purchase, and will refund the full cost of the soft good at no penalty.  No soft good returns will be accepted after 30 days of purchase.

Damaged/Defective Products: If you receive products from Cheeky Fly Fishing that are damaged or defective, please send an email to getcheeky@cheekyflyfishing.com. Please also review our Limited Lifetime Warranty as it may apply in certain cases.

All Cheeky fly reels and soft goods must be returned in brand new, unused, original manufacturer’s condition with all original packaging or the return will not be accepted.  Cheeky Fly Fishing takes care to inspect all products before original shipment and upon return, and has sole discretion to determine if returned products are in brand new, unused, original manufacturer’s condition. Shipping costs are covered by the customer.  To initiate a return, please send an email to getcheeky@cheekyflyfishing.com and we will provide a return authorization.   

Website Content

All material on the Website, including but not limited to text, images, illustrations, designs, icons, photographs, artwork, and any video and/or audio materials (“Content”), are copyrights, trademarks, and/or intellectual property owned and controlled exclusively by Cheeky Fly Fishing, LLC.

The Content on the Website is intended for personal non-commercial use by the Website’s Users. Users may not copy, reproduce, publish, transmit, or otherwise use any Content, copyrighted, trademarked or otherwise, present on the Website without prior written consent from Cheeky Fly Fishing. Cheeky Fly Fishing retains all rights in its copyrights, trademarks, trade names and brand names present on the Website. Cheeky Fly Fishing will enforce its rights and remedies in the event of the unauthorized use or misuse of its intellectual property rights and/or the Content of the Website, and any person engaged in such unauthorized use or misuse will be subject to legal action.

Third Party Linking

Links to websites owned by third parties may be present on the Website. Cheeky Fly Fishing does not control any such third party websites and is not responsible for any damages Users may suffer from using such third party sites. Third party websites may have their own Terms of Use and/or Privacy Policies that you may wish to review. Linking to the Website is prohibited without prior written consent from Cheeky Fly Fishing.

Site Revision

Cheeky Fly Fishing may at any time make revisions to its Website, and reserves the right to do so without recourse from any User.

Content, Comments and Feedback

Any Content, comments or feedback submitted by Users of the Website will be and remain the property of Cheeky Fly Fishing.  Cheeky Fly Fishing has no obligation to pay for or respond to any Content, comments or feedback submitted by Users.


The Content of the Website is provided on an ‘as is’ basis, without warranty of any kind, either express or implied, including without limitation warranties of merchantability or fitness for a particular purpose. Users visit the Website at their own risk and assume all responsibility for electing to use the Website. Cheeky Fly Fishing will not be responsible for any damages Users may suffer as a result of visiting the Website.

Controlling Law

The Website is controlled and operated by Cheeky Fly Fishing at its headquarters in Massachusetts. These Terms of Use and Privacy Policies shall be construed in accordance with the laws of the Commonwealth of Massachusetts. Any dispute arising under these Terms of Use or Privacy Policies shall be subject to the exclusive jurisdiction of any State or Federal Court located in Massachusetts.


Personal information that Users provide to Cheeky Fly Fishing is used for the purpose of personalizing and enhancing the Website experience. Cheeky Fly Fishing’s specific Privacy Policies are outlined below.

The Information Cheeky Fly Fishing Collects

Cheeky Fly Fishing only obtains information from Users via e-newsletter registration, purchases made through the Website, and from navigational information based on Users traffic.  No private information will ever be shared or sold to any outside party by Cheeky Fly Fishing.

How Cheeky Fly Fishing Uses The Information

The information obtained from e-newsletter registration is utilized to improve the Users’ Website experience. Occasionally e-mails and/or newsletters will be sent to provide subscribers with, among other things, promotional information and updates about Cheeky Fly Fishing.

The information Cheeky Fly Fishing obtains from Users making purchases through the Website is used only to complete, confirm and verify shipment of orders and will never be shared or sold to any outside party.

The navigational information obtained allows Cheeky Fly Fishing to understand which areas of the Website are most visited, and through such process, helps Cheeky Fly Fishing improve the quality of the Users’ online experience. Additional non-personally identifiable information (for example, browser version, IP address, etc.) may be collected, which will provide information regarding the general use of the Website. Cookies are used by Cheeky Fly Fishing only to improve the efficiency of accessing the Website in the future.  If you do not wish to have a cookie on your system, you can set your browser preferences to refuse them.


Cheeky Fly Fishing will only send e-mails to its Users if they have voluntarily subscribed to receive emails or e-newsletters, and any User may unsubscribe from such emails at any time by sending an email to Cheeky Fly Fishing.  A User’s e-mail address is only otherwise used to confirm orders and shipments of products purchased through the Website and to respond to any inquiries made by Users.

Minors’ Privacy

The Website is intended for use by minors only with the supervision of a parent or guardian. For their protection, Cheeky Fly Fishing requires that anyone under eighteen years of age not attempt to register with Cheeky Fly Fishing or otherwise provide any personal information without the consent of a parent or legal guardian.