philosophy

Design Philosophy

Cheeky Fly Fishing set out with three goals: to manufacture the highest performing fly reels available, to infuse energy and style into the sport, and to provide service unparalleled in the fly fishing industry.

Performance.  Cheeky Fly Fishing spent years developing and testing its line of fly reels.  The revolutionary strength to weight ratio enables fly fishermen to use one of the lightest reels on the market to land the biggest fish in the world.  Fully machined from 6061-T6 aerospace grade aluminum and titanium, and anodized to endure the gnarliest elements fly fishermen face, Cheeky Fly Reels are built to last a lifetime – guaranteed.

Cheeky’s KarbonEVO sealed drag system utilizes Formula 1 racing components and the latest technology in stopping power, friction control, heat dissipation and startup inertia.  The fully sealed synthetic disk drag system ensures zero maintenance, so your reel is always ready for the next run of blitzing fish.  

The B2 Channel Design drastically increases line capacity while still maintaining a super large arbor to keep you confident even when the biggest tarpon roll.  Further, Cheeky’s MAX Arbor is designed to reduce line memory and pick up line at an industry leading rate.

Style.  Cheeky Fly Fishing has worked with graphic designers from the ski industry to create a line of reels that are as Cheeky as those who fish them.  Style is important and now the highest performing equipment allows you to look the best too.  Fly fishermen who demand the best in style and performance turn to Cheeky Fly Fishing.

Service.  Cheeky Fly Fishing is proud to be an independent fly fishing manufacturer.  We do not have to play by corporate rules, and for our customers, that means outstanding service all the time.