Cheeky Reels

Our highest performing fly reels - from bluegill to bluefin
Performance meets value - starting at $209

Visual Rec System: mouse over the buttons to highlight the fishing environment that best corresponds to each Cheeky Reel - click for details



At Cheeky Fly Fishing, we have a three-pillar mission we live by each day: to manufacture the highest performing reels on the market, to infuse energy and style into the sport and to provide customer service unparalleled in the industry. Our design philosophy, and everything we do, spawns from this mission.

Design Philosophy

Cheeky Fly Fishing has nearly a decade of reel design experience. Setting them apart from the competition, all Cheeky Reels feature an incredibly smooth and strong drag system, a revolutionary strength-to-weight ratio, a MAX Arbor design and unmatched backing capacity. In addition, all Cheeky Reels are fully machined from aerospace grade aluminum and anodized to endure the gnarliest elements fishermen face. In short, Cheeky Reels are built to last a lifetime.

Evo Synthetic Drag System: In its evolutionary sealed disk drag system, Cheeky Fly Fishing utilizes an innovative PTFE composite that outperformed other materials in testing. Stacked alternating stainless steel and composite discs provide durability, stopping power, friction control, heat dissipation and a smooth startup for those blistering runs. The entire drag package is sealed by aerospace grade o-rings, ensuring zero maintenance and superior performance for the life of the reel. The Evo Synthetic Drag System is featured on Cheeky’s highest performing reels: the Strike 325, Ambush 375, Mojo 425, Thrash 475 and Dozer 525.

Rev Carbon Fiber Drag System: Specially designed for Cheeky’s Boost Reel Series, the Rev Drag System features alternating carbon fiber and stainless steel discs. Like the Evo Synthetic Drag System, the Rev System provides durability, stopping power, friction control, heat dissipation and an incredibly smooth startup, but in an unsealed drag package that won’t break the bank.

MAX Arbor: Cheeky Fly Fishing is pushing the limits of large arbor design to the max. The MAX Arbor on all Cheeky Fly Reels reduces line memory and increases line retrieval rates to a new level. At 5.25” in diameter, the Dozer 525 retrieves up to 16” of line with each revolution!

B2 Channel: Cheeky Fly Reels hold about 20% more line than other large arbor reels. The B2 Channel, a reserve backing bank, increases line capacity dramatically without compromising arbor. Featured on the Strike 325, Ambush 375, Mojo 425, Thrash 475 and Dozer 525.

Lightweight: Lighter is better. Why put a heavy reel on that brand new “lightest rod in the world” you just picked up? By eliminating unnecessary metal from its design, Cheeky Fly Fishing has mastered the concept of lightweight, large arbor reels without compromising strength.

Quick Change Spool: Cheeky’s mating system allows fly fishermen to change spools quickly by utilizing a hand tightening knob that’s durable and secure. Toolbox not required.

Simple L/R Retrieve Conversion: No more trips to the fly shop, or worse yet, post office. Changing from left to right hand retrieve is as simple as flipping the bearing in the comfort of your own home.

Style: Cheeky Fly Fishing has worked with graphic designers from the ski industry to create reels as Cheeky as those who fish them. Style is important and now the highest performing equipment allows you to look the best too.

Service: Cheeky Fly Fishing is proud to be an independent fly fishing manufacturer. We do not have to play by corporate rules, and for our customers, that means outstanding service all the time. Plus, all Cheeky Reels are backed by our Lifetime Warranty.



Specifications Comparison Chart